Includes a full year’s worth of client-attracting blog topics and content, easy to understand trainings on blogging and SEO for creatives, and more!
A tech company called Mamsys did a study to see how long content lasts on different platforms, and this is what they found.
Mindblowing, right?
Even though I (Micaela) was an honors English major, I was paralyzed by perfectionism. I hardly ever marketed our business because it took me hours to find juuust the right words or photo to fit into our Instagram grid!
And forget blogging—blog posts took me WAY too long to perfect! I had no plan, no purpose; I was just posting whenever I could because that's what the "big names" said you were supposed to do.
But Chris noticed that the few blog posts I had posted were somehow still getting daily views years later. And that's when we realized that, if we didn't want to waste all our free time on marketing, blogging needed to come first.
So we came up with a system. We turned the blogging process into to a simplified formula—no more worrying about making everything perfect! Now we start with purposeful blogging, and then reuse pieces of the blog post to automate our social media calendar!
We are a husband and wife photography team based in Florida and Ontario!
Tbh, when we started working together, we were killer at photography, but sucky at marketing.
This system is incredibly freeing! It saves us SO much time, and we want it to do the same for you!
But your blog content can actually be used and reused to fill your entire social media marketing calendar in a fraction of the time!
Like:
⟶ Educating your current and prospective clients so that they have a smooth experience working with you.
⟶ Showing off your best work to potential clients.
⟶ Positioning yourself as an expert your clients can trust.
⟶ Bringing traffic to your website so you can book more clients!
You've been listening to the gurus in your industry. They're saying you need to post new content daily on Facebook and Instagram, post to your stories every few hours, and while you're at it, find the time to go live as often as you can because otherwise your precious audience will forget about you!
Oof. That's a surefire way to get burned out REAL quick.
Why does it always take like 5 hours to write one blog post?! #WritersBlock is real. Besides, you also have to post on Instagram, and Facebook, and with the algorithm these days you could spend all day on social media and still feel like only a fraction of your followers even know who you are.
You also don't have the time to work through a 6-week video course on blogging. You need a resource that cuts the fluff and tells you only what you need to know, so you can blog efficiently and still have time to serve your clients well!
You've heard that a blog post should be at least 300, if not 1000 words long... But you feel like you're just repeating the same words over and over to hit the word count: "This wedding was so beautiful... My clients are so beautiful... The location was so beautiful..."
Or maybe you want to post more than just your portfolio so you can attract potential clients with useful tips, but you just don't know what to say! You don't just need a bunch of prompts, you also need ideas of what to write in the actual BODY of the post, because that's the part that takes forever!
Ever worked for hours (or even days!) on posting one blog post, and then completely forgot about your blog for months? Us too. That's what happens when you only post "when you have time" (because, let's be real, you never feel like you have time!).
What you need is a plan that makes blogging a priority - a plan so simple that you can just set aside one day each month and knock the whole thing out! We're gonna help with that.
You know that SEO is supposed to bring more traffic to your website, and that more traffic means more chances to convert browsers into buyers.
But you hardly even know what SEO stands for, never mind all the other tech terms those “SEO experts” use when they invade your email inbox every week to tell you that your site isn’t optimized. You need a resource that walks you through the basics and doesn’t overwhelm you with extra techie stuff you don’t need to worry about.
We know you're busy, so we built this resource with you in mind.
This is not a long form video course that will take you weeks to get through!
This is a toolkit, filled with everything you need right now to start attracting your dream clients through blogging!
Our fluff-free guides on the basics of blogging and SEO are filled with quick tips and action steps that you can put into practice TODAY! And with detailed tables of content and a single topic per page, they're designed to be quickly skimmed through whenever you need to come back for a refresher.
And our favorite part, what we call our Blog Post Blueprints? They aren't just a year's worth of prompts - they're full-on plans for your blog posts, including ideas for the actual CONTENT of the posts! We did the research so you can just get straight to writing!
⟶ Your blog has been "Coming Soon" for years because you're embarrassed that you've only had the time to write two blog posts so far.
⟶ You always kinda thought that blogging was a waste of time... But now that you know it lasts WAY longer than your social media posts, you want to learn how to make the most of it.
⟶ You know how to write a decent blog post, but you've been blogging without a clear plan or direction, which means you only blog "when you have the extra time" (a.k.a. Never!).
⟶ You need a crash course on how to satisfy the SEO gods so you can get found on Google, without having to dig through all the extra techie mumbo jumbo that you don't even need!
⟶ Blogging always takes you way too much time—you want to know EXACTLY what a blog post needs (no more, no less), so you can quickly cross it off your to-do list and move on!
⟶ You don't have time to do all the research, you just need good, client-attracting ideas so you can get your blog posts done fast!
If you're ready for a marketing strategy that allows you to make the most of your time so you can attract clients on autopilot, this is for you!
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If you struggle with turning a blank page into a blog post people actually want to read, you're going to LOVE this! Blog Post Blueprints is a full year's worth of blog post topics for creative entrepreneurs!
We've created blueprints for:
We could have just made a random list of topics and called it a "content calendar," but we wouldn't leave you hanging like that.
Instead, we took it a step further and gave you ideas for the actual content of each post! That's right, we've given you topics AND subtopics - all you have to do is plug in your SEO keywords and flesh out the post!
We've saved you countless hours of research and planning, so you can just bang out a bunch of blog posts and get back to serving your clients!
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A step-by-step guide filled with bite-sized, actionable tips to simplify your blogging process!
You'll walk away knowing:
⟶ The purpose behind your blogging strategy.
⟶ What to blog about.
⟶ How to get the most out of each part of your blog post (title, conclusion, etc.).
⟶ How often you need to blog to attract ideal clients to your website.
⟶ How to choose and prepare photos.
⟶ And so much more!!
A creative entrepreneur's guide to getting found on Google through search engine optimization.
SEO is the biggest reason that your blog posts can last so much longer than your social media posts!
No complicated tech language here - just the simplified SEO essentials you need to make sure your ideal clients find your content online!
Let's make the most of the blog posts you're going to be writing! This guide will walk you through taking the content you've already written and using it over and over again to fill your entire social media calendar.
You'll learn:
⟶ Which platforms to post on, and how often.
⟶ Templates to turn a blog post into a week's worth of social media posts.
⟶ Additional ideas for repurposing blog content.
⟶ The exact posting schedule we use to make use of one blog post for over a year!
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But there has never been a time like this.
You're probably stuck at home right now, with a lot of your work for the next several months postponed or cancelled, and wondering what the heck to do.
Now is the time to take advantage of the extra hours and:
⟶ Batch-write several months worth of ideal client-attracting content for the engaged couples who are using this time (and their stimulus checks) to research and book vendors!
⟶ Blog all those weddings from last year, so your clients (and aaaalll their potentially engaged friends and family!) have something fun to look at while they're stuck at home or exhausted from their essential work!
⟶ Finally learn the basics of SEO, so when life picks back up again, your blog will still be bringing people to your site on autopilot!
We know your business has been affected by all this craziness, and we know blogging can set you up for success both now and once things get back to normal. So we want to make this toolkit accessible to you!
You want to show off photos of your recent work on the blog, so you try to write a little bit about your clients... But it's SO hard to remember interesting details about every client, and to think of unique things to say without repeating yourself!
Instead, send your clients and favorite vendors these questionnaires! You can either use the answers to write a blog post in your own words... Or just copy and paste their answers, interview-style, and your blog post is done!
We've even included word-for-word email templates for:
- Sending the questionnaires to clients and vendors
- Asking vendors to guest post on your blog
- Asking photographers for images from a recent project (for planners)
So you can completely automate your portfolio and featured vendor posts!
Most photographers who've used the Toolkit have told us this was their FAVORITE part of the whole resource!
Blogging is SO much faster and easier with a plan. No more staring at a blank WordPress screen wondering what to write - from now on, promise us you're going to plan out the basics first, and we promise that the writing will take a fraction of the time!
With our blog post planning worksheets, you can either print and fill out a jot-note-style outline of your blog post before you get writing... Or you can save even more time by using the digital version to copy and paste your outline directly into WordPress!
We also included blank content calendars so you can bulk plan your blog posts and social media content month by month! You'll see examples of how we would use them for one, two, or three blog posts per week. And once again, you have the choice of using a printable version, or typing directly into the digital version!
Get your social media audience reading your blog posts with these drag-and-drop social media templates!
You can fully customize them with your own branding colors, fonts, logo, and website. Then, each time you publish a blog post, simply drag your photos into the image boxes, change the text to the title of your post, and upload to Pinterest or Instagram to start bringing more eyeballs from social media to your site!
(Video tutorials are included for both Photoshop and Canva. Canva in particular is completely free to use, and super easy for beginners!)
Our list of all the best resources to simplify, speed up, and automate your blogging process (and your business!).
Including where to find gorgeous free stock photos, our favorite WordPress plugins for your blog, the best content scheduling apps, and more!
Some links even have special discounts we were able to secure JUST for our students!
If we learn something new about SEO, have a new blogging tip, or come up with a few extra Blueprints, you'll get an email with an updated link! Plus, we have plans for a few more resources and bonuses! When we add them to the toolkit, the price will go up... But as one of our founding members, you'll get them for free!
Our most popular bonus!
Posting pretty photos just to post on Instagram is nothing more than busywork. It makes you feel productive, and maybe even popular as a few likes roll in, but at the end of the day, you’re just competing for attention in a sea of noise.
But writing a blog post ⟶ that you can then repurpose over and over again to create infinite social media posts ⟶ that point people toward your website ⟶ where you can make them fall in love with you ⟶ and direct them to your contact form…
Now THAT is time well-spent.
52+ Blog Post Blueprints for Wedding Photographers . . . . . . (Value $67)
52+ Blog Post Blueprints for Wedding Planners . . . . . . . . . . . (Value $67)
52+ Blog Post Blueprints for Portrait Photographers . . . . . . (Value $67)
52+ Blog Post Blueprints for Creative Entrepreneurs . . . . . . (Value $67)
32+ Blog Post Blueprints for Personal Posts . . . . . . . . . . . . . . . (Value $49)
Blogging Quick Start guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
SEO Made Simple guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
Repurposing Content guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
BONUS: 19 Questionnaires and 17 Email Templates . . . . . . (Value $67)
BONUS: Printable/Digital Content Calendar Templates . . . (Value $17)
BONUS: Printable/Digital Blog Post Planning Worksheet . . (Value $17)
BONUS: Instagram Story/Pinterest Templates . . . . . . . . . . . (Value $56)
BONUS: Blogging Resource Guide . . . . . . . . . . . . . . . . . . . . . . (Value $17)
+ Lifetime access to updates (value impossible to determine!)
52+ Blog Post Blueprints for Wedding Photographers . . . . . . . . . . (Value $67)
52+ Blog Post Blueprints for Wedding Planners . . . . . . . . . . . . . . . (Value $67)
52+ Blog Post Blueprints for Portrait Photographers . . . . . . . . . . (Value $67)
52+ Blog Post Blueprints for Creative Entrepreneurs . . . . . . . . . . (Value $67)
32+ Blog Post Blueprints for Personal Posts . . . . . . . . . . . . . . . . . . . (Value $49)
Blogging Quick Start guide . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
SEO Made Simple guide. . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
Repurposing Content guide . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
BONUS: 19 Questionnaires and 17 Email Templates . . . . . . . . . . . . . . (Value $67)
BONUS: Printable/Digital Content Calendar Templates . . . . . . (Value $17)
BONUS: Printable/Digital Blog Post Planning Worksheet . . . . . . (Value $17)
BONUS: Instagram Story/Pinterest Templates . . . . . . . . . . . . . . . (Value $56)
BONUS: Blogging Resource Guide . . . .
. . . . . . . . . . . . . . . . . . . . . . . . (Value $17)
+ Lifetime access to updates (Value - impossible to determine!)
TOTAL VALUE =
REGULAR PRICE =
"I just sat down for the first time in months to blog. Usually it would take me 1-2 hours to do just ONE blog. I just wrote 8 different blogs in under 2 hours. WHAT? That’s never happened.
Not only that, but the SEO Guide helped me optimize these posts to their highest potential.
One of my biggest goals this year was to blog again and if that’s one of your goals, YOU NEED THE BLOGGING BLUEPRINT! It has saved me so much time, optimized my blog so that Google likes my content, but most importantly, made me not hate blogging! THANK YOU!"
"This is an AMAZING bundle!!! You answered all the questions that I had before even looking through everything. It is such valuable information especially for those just starting out and those that don't understand SEO and Wordpress.
Also you should definitely raise the prices on this bundle! It's a steal at $47. It is worth SO much more!!!"
"There is just SO much valuable information in here you don't see anywhere else! You literally answered all my questions and more!
I'm definitely going to be telling people to buy this from you!!
You guys could totally make a full course just about blogs! I love it!!"
"The Complete Blogging Toolkit is an AMAZING resource! The amount of information you get for the price is absolutely insane.
Don't worry about blogging ever again! Not only does the toolkit give you ideas on what to write, it also teaches you what tools to use, how to optimize your blogs for SEO, and so much more.
I've always felt a bit lost with blogging and it helped me feel so much more confident!"
"I absolutely love the resource you created. I’m actually sitting outside with it right now trying to brainstorm what a “welcome email sequence” for engaged couples could look like for me after someone downloads a wedding freebie I made.
I spent $400 on emails that were way less valuable. You totally are worth way more! It’s the best content resource I’ve seen in a long time!"
The Toolkit works for emails and other forms of marketing as well!
"As a full time wedding and portrait artist as well as a homeschooling mama of three, time is a luxury I don’t have. To have the “heavy lifting” done for me and laid out in such an easy to understand format is priceless.
If you struggle with blogging, THIS is for you!
Chris and Micaela’s attention to detail is phenomenal. I cannot express how much TIME they have saved me by putting together this blogging resource. Buy this now, you won’t regret it!"
52+ Blog Post Blueprints for Wedding Photographers . . . . . . (Value $67)
52+ Blog Post Blueprints for Wedding Planners . . . . . . . . . . . (Value $67)
52+ Blog Post Blueprints for Portrait Photographers . . . . . . (Value $67)
52+ Blog Post Blueprints for Creative Entrepreneurs . . . . . . (Value $67)
32+ Blog Post Blueprints for Personal Posts . . . . . . . . . . . . . . . (Value $49)
Blogging Quick Start guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
SEO Made Simple guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
Repurposing Content guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
BONUS: 19 Questionnaires and 17 Email Templates . . . . . . (Value $67)
BONUS: Printable/Digital Content Calendar Templates . . . (Value $17)
BONUS: Printable/Digital Blog Post Planning Worksheet . . (Value $17)
BONUS: Instagram Story/Pinterest Templates . . . . . . . . . . . (Value $56)
BONUS: Blogging Resource Guide . . . . . . . . . . . . . . . . . . . . . . (Value $17)
+ Lifetime access to updates (value impossible to determine!)
52+ Blog Post Blueprints for Wedding Photographers . . . . . . . . . . (Value $67)
52+ Blog Post Blueprints for Wedding Planners . . . . . . . . . . . . . . . (Value $67)
52+ Blog Post Blueprints for Portrait Photographers . . . . . . . . . . (Value $67)
52+ Blog Post Blueprints for Creative Entrepreneurs . . . . . . . . . . (Value $67)
32+ Blog Post Blueprints for Personal Posts . . . . . . . . . . . . . . . . . . . (Value $49)
Blogging Quick Start guide . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
SEO Made Simple guide. . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
Repurposing Content guide . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
BONUS: 19 Questionnaires and 17 Email Templates . . . . . . . . . . . . . . (Value $67)
BONUS: Printable/Digital Content Calendar Templates . . . . . . (Value $17)
BONUS: Printable/Digital Blog Post Planning Worksheet . . . . . . (Value $17)
BONUS: Instagram Story/Pinterest Templates . . . . . . . . . . . . . . . (Value $56)
BONUS: Blogging Resource Guide . . . .
. . . . . . . . . . . . . . . . . . . . . . . . (Value $17)
+ Lifetime access to updates (Value - impossible to determine!)
TOTAL VALUE =
REGULAR PRICE =
52+ Blog Post Blueprints for Wedding Photographers . . . . . . (Value $67)
52+ Blog Post Blueprints for Wedding Planners . . . . . . . . . . . (Value $67)
52+ Blog Post Blueprints for Portrait Photographers . . . . . . (Value $67)
52+ Blog Post Blueprints for Creative Entrepreneurs . . . . . . (Value $67)
32+ Blog Post Blueprints for Personal Posts . . . . . . . . . . . . . . . (Value $49)
Blogging Quick Start guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
SEO Made Simple guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
Repurposing Content guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
BONUS: 19 Questionnaires and 17 Email Templates . . . . . . (Value $67)
BONUS: Printable/Digital Content Calendar Templates . . . (Value $17)
BONUS: Printable/Digital Blog Post Planning Worksheet . . (Value $17)
BONUS: Instagram Story/Pinterest Templates . . . . . . . . . . . (Value $56)
BONUS: Blogging Resource Guide . . . . . . . . . . . . . . . . . . . . . . (Value $17)
+ Lifetime access to updates (value impossible to determine!)
52+ Blog Post Blueprints for Wedding Photographers . . . . . . . . . . (Value $67)
52+ Blog Post Blueprints for Wedding Planners . . . . . . . . . . . . . . . (Value $67)
52+ Blog Post Blueprints for Portrait Photographers . . . . . . . . . . (Value $67)
52+ Blog Post Blueprints for Creative Entrepreneurs . . . . . . . . . . (Value $67)
32+ Blog Post Blueprints for Personal Posts . . . . . . . . . . . . . . . . . . . (Value $49)
Blogging Quick Start guide . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
SEO Made Simple guide. . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
Repurposing Content guide . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . (Value $59)
BONUS: 19 Questionnaires and 17 Email Templates . . . . . . . . . . . . . . (Value $67)
BONUS: Printable/Digital Content Calendar Templates . . . . . . (Value $17)
BONUS: Printable/Digital Blog Post Planning Worksheet . . . . . . (Value $17)
BONUS: Instagram Story/Pinterest Templates . . . . . . . . . . . . . . . (Value $56)
BONUS: Blogging Resource Guide . . . .
. . . . . . . . . . . . . . . . . . . . . . . . (Value $17)
+ Lifetime access to updates (Value - impossible to determine!)
TOTAL VALUE =
REGULAR PRICE =